About the client
Our client was a leading marketing technology firm that commenced operations in the mid-2000s in South East Asia. With a strong focus on the growing social media market, our client developed a platform to assist brands to connect with influencers. They expanded their presence across ten rapidly growing countries in the region both organically and through selected strategic acquisitions. Over the years, the firm helped more than 600 clients tap into a massive consumer base, totalling hundreds of millions.
Key challenge
The founders had bootstrapped the business since its inception and realised the need to access deeper pools of capital to fuel the company’s growth. They aimed to take the business to the next level by going public through an initial public offering (IPO).
Solution
Right Click Partners was appointed as the lead financial advisor to the company for its IPO. Our team closely collaborated with the client to provide the following services:
- Strategic advisory: we conducted a thorough analysis of various stock exchange options for the founders to consider. After evaluating the investor interest, liquidity, and regulatory environment, the Australian Securities Exchange (ASX) was selected as the ideal platform for the IPO
- Professional network: we recommended reputable lawyers, accountants, and company secretaries with significant experience in the technology sector to support the IPO process
- Business strategy: our team worked closely with the client to refine its business strategy, ensuring long-term success and investor confidence
- IPO documentation: we meticulously prepared the IPO prospectus, financial models, and other relevant documents required for the offering
- Stakeholder management: we arranged meetings with the ASX, made introductions to potential non-executive directors and worked alongside the sponsoring broker to ensure a seamless IPO process
Outcome
Through our expertise, professionalism and dedication, the client successfully raised the desired capital through the IPO. This enabled the company to complete a strategic acquisition shortly after, further strengthening its market position. Eventually, after a few years, the founders successfully exited the business, reaping the rewards of their hard work and vision.
“We couldn’t have done it without the team at Right Click Partners. They were with us every step of the way and made the process so much smoother than we ever could have imagined.” – Founders
At Right Click Partners, we take pride in our ability to assist technology companies in making informed decisions that drive their growth and success. Our comprehensive understanding of the sector and our extensive network of professionals ensure that our clients receive the best possible advice and support throughout the process. This case study is a testament to our expertise and commitment to delivering outstanding results for our clients.